Description
For the visual identity of IAG Data Analytics CoE, our purpose was to show through the design the main role of Eurobank’s Internal Audit Data Analytics Centre of Excellence Team. This team monitors and examines all the data of the Eurobank’s systems – online and offline -, solves problems that may occur in the system’s functions and create data visualization boards in order to share its findings with the rest of the Eurobank employees and banking system. For this reason, the new design of the logo that we are assigned to create, has the visual image of a magnifier glass, which watches closely the data chart of a rocket’s take off. This logo shows with few lines, the main role of the team and its potential. The crucial role that this team has and its work, helps the other members of the Eurobank team reach well-desired targets and objectives.