1. The idea
At this stage of the process, the client presents the main idea and the purpose of the illustration project he wants Pencil Castle to create on his behalf.
2. The production brief
This is an extremely essential document that Pencil Castle Pictures forms during a meeting with the client. In this document the main idea, the purpose of the illustration project and every possible detail known to the client that could serve the project, is written down on paper. This is very important because this document serves as guide and reference for all the working team throughout the process of the project.
3. The Contract of Agreement
This Signed Contract of Agreement will include the project brief, the timetable for the separate tasks of the project, the payment plan and the agreement on the terms and policies in services and privacy of the information discussed. This is the most important document before the official commence of the project and both the Pencil Castle representative and the Client need to be present and mutually agree on this document.
* An Advance Payment of the 25% of the Final Cost is Essential at this stage. – The Deposit is Not Refundable
Main production
4. Rough Sketches
Those sketches are quick pencil drawings and their purpose is to depict visually the main idea and the concept and composition of the illustration. At this stage some very crucial matters are solved, such as the placement of the characters within the environment of the composition, the scale of the elements, the perspective etc.
5. Final Pencil Drawing
The final pencil drawing is the fully detailed pencil illustration that depicts every character and element within the composition. This drawing is black and white and the studio will need the client’s approval in order to proceed to the coloring of the final illustration. The client’s approval is very important at this stage because he can check the illustration for possible mistakes that will be very difficult and time consuming to correct, when the coloring of the illustration is done.
* A Deposit of the 25% of the Final Cost is Essential at this stage.
6. Final Illustration
This illustration is the final rendered artwork in color that will be submitted to the client after the completion of the Final Payment.
* A Deposit of the 50% of the Final Cost is Essential at this stage.
Project submission
The final illustration is submitted in digital form to the client, in the form of .psd, .pdf, .jpeg, .png, .gif files etc. When the final illustration is in the client’s possession, the Usage Rights of the produced artwork are also transferred to the client. It is extremely important for the client to take into account that the Full Amount of Payment should be given to the studio, BEFORE the submission of the project and that the transfer of the Usage Rights of the artwork does not equal the possession of the Rights of Artistic Creation which belong to Pencil Castle Pictures. All the artwork produced for the illustration piece can be given in digital form to the client, but the original artwork and the Rights of their Creation, belong to Pencil Castle Pictures and cannot be used or displayed anywhere without Pencil Castle’s permission. This action would be a violation of the law and if detected, the studio will take Legal measures to ensure that the rights of the art produced are secured.