Credits
Concept
Maria Stathogianni – Elpida Panourgia
Graphic Design
Elpida Panourgia
Logo Design made for
Maria Stathogianni Pharmacy
Sarantaporou 24, Cholargos, Athens, Greece
FB Link: FarmakeioMariaStathogianni
Description
For the visual identity and rebranding of the Maria Stathogianni’s Pharmacy, we decided to use some visual key elements that pre-existed as an imagery on the Pharmacy’s card, like the medical cross and the brush-stroke style heart. What we aimed to achieve, though, is to take these elements and apply them to form a meaningful composition. In that way, it would be easier for the audience to distinguish the Stathogianni’s Pharmacy Logo from the rest of the designs that other pharmacies have. In the final logo design, we decided to show visually a pill as part of a minimal medical cross with round edges. This element in combination with the heart design, made the logo design unique, memorable and its message well read and understood by the viewer and customer of the pharmacy.
Resources used
Digital Design
Adobe Illustrator CC
Adobe Photoshop CC
Wacom Tablet
